Going Mobile
The Who sang it in 1971 and in 2011 it is where the Internet is rapidly going.
To put the rise of the mobile Web in to perspective, I pulled the following graph from Coremetrics 4th Annual Online Retail Holiday Readiness Report.
During the 6 month period, Oct. 2010 to Apr. 2011, mobile traffic to e-commerce sites grew from 4.8 % of all traffic to 7.6% of all traffic. That is a 58% increase. Coremetrics estimate that mobile traffic could reach double digits by the end of the year.
Time to Get Mobile
With the ever increasing adoption of Web enabled mobile devices the Web will be untethered from the “traditional” computer browser environment.
With 1 in 10 of your customers potentially reaching your Website from a mobile device by Dec, it is critical that your site is mobile enabled and that your not putting obstacles in the way of some of your most profitable customers.
A Good Starting Point: Econsultancy Mobile Ecosysteme Infographic
Econsultancy put a great infographic together that “explores the trends, companies, organizations and statistics at the center of mobile marketing”.
They also have links to some additional resources from this page.
Inspiration – The Who
And for a little inspiration to help you develop your mobile strategy, The Who, Going Mobile. What it is all about, the freedom of being mobile.
